Labelled “The Godfather of Influence” Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, quickly became a Wall Street Journal and a New York Times Bestseller. Dr. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training. His clients have included such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, IBM, GlaxoSmithKline, Harvard University – Kennedy School and NATO among others.